Sales automation for email and LinkedIn campaigns
The Nortinia Sales AI sales-automation module automates the daily work of outbound BDR and SDR teams: email and LinkedIn sequence building, A/B testing, AI reply detection and automatic deal-stage progression on a shared pipeline. The sales playbook codifies your top reps’ knowledge, so new joiners are already running best-practice outreach from day one. The manager dashboard surfaces campaign performance live, by channel and by rep.
What it does
How people use it
Outbound BDR team
A 6-person outbound BDR team used to work 60-80 prospects a day. Nortinia Sales AI automates the 5-7 touch sequences (email + LinkedIn + AI call), and BDRs only manually handle leads that reply — contacts triple to quadruple with the same headcount.
SDR enablement
In a 12-person SDR team top performers convert 2× better than new hires. Nortinia Sales AI codifies top reps’ messaging, tactics and time-of-day patterns into the sales playbook, and new SDRs run on it from day one — 90-day ramp-up time drops 50-60%.
KAM (Key Account Management) playbook
A KAM team handles 30-50 strategic accounts, each with its own org chart, contact map and quarterly business review. Nortinia Sales AI stores per-account best practices in the playbook, and managers see exactly where each account stands and which KAM needs help.
Agency-led outreach
A lead-generation agency runs outbound campaigns for 10-20 clients in parallel, each with its own ICP, messaging and channel mix. Nortinia Sales AI runs a separate campaign per client with its own sequence and playbook, and the aggregated dashboard shows the agency owner cross-client performance.
Frequently asked
Does it integrate with LinkedIn Sales Navigator?
Yes — Nortinia Sales AI reads LinkedIn Sales Navigator lists and searches, and connection requests, InMails and messages are sent via the official API. LinkedIn’s per-account rate limits are strictly respected, so there is no account-ban risk.
How do we avoid spam filters on email campaigns?
Nortinia Sales AI bakes in deliverability best practices: dedicated sub-domain, SPF/DKIM/DMARC, IP warm-up, send-time spread and reply detection. Sending volume and cadence adjust dynamically to domain reputation — a 2-3 week warm-up is recommended for fresh domains.
How customisable are the campaign messages?
Fully: the AI writes in your own brand voice, terminology and tone, because it indexes your website, case studies and sales collateral up-front. Managers approve the message variants and you can A/B test which one converts better.
How many emails can we safely send per day?
On a fresh domain we start at 30-50 emails and ramp to 200-300 per day per user over 2-3 weeks. On an established domain 400-500 per day is a safe ceiling — above that we scale via additional sub-domains and IPs to protect deliverability.
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